Michiana Direct Advertising


Advertising Is An Investment, Not An Expense.

Michiana Saver Magazine is a high profile, 4-color magazine, printed on heavyweight glossy stock and mailed to more households in the markets we serve than any other publication.
Put our 25 years of experience in Direct Mail Marketing to work for your business and attract new customers in the Northern Indiana and Southwest Michigan consumer market! Our happy clients hail from every industry – from restaurants to medical practices, home repairs to auto service, retail shops to health and beauty services, leisure activities to special events and more – we’ve got you covered with the most cost-effective vehicle to drive new customers to your business, online and in person!

Benefits You Can Count On.

Highly Targeted

Direct mail marketing is highly targeted, which is a huge advantage for companies that know their target market. In other words, companies can send direct mail pieces to specific buying groups, based on key demographics, such as gender, age, household income, household size and profession.

Easy To Track

Direct mail advertising is also easy to track, which allows a company to easily compute their return on investment (ROI). If the company generates leads or orders by mail, all the company needs to do is key (identify) the coupon. That way the company will know exactly which mailing elicited the response. The company can then determine the number of sales from the mailing, subtract expenses and calculate its profit.

Cost Sharing

The average cost of a custom direct mail piece runs nearly 44 cents per home. Co-op direct mail (many merchants sharing the same envelope to keep costs low) is the best method to reach new customers and re-establish contact with previous customers in your local trading area. With cooperative direct mail, you’ll be able to reach potential customers for as low as 1/2 cent per home.

Aqua Systems is the Premiere Water Treatment Company in the Michiana area. As such, we do an exorbitant amount of advertising; including Television, Radio (Multiple Stations), Direct Mail, Newspaper, Circulars and of course The Michiana Saver. I can state unequivocally that we get a greater response from the Michiana Saver than we do from all other forms of advertising combined. I feel it is the most direct and effective way of getting our information directly to the customer. The Michiana Saver is mailed directly to the consumer’s home address and reaches over 70,000 customers each month. It truly has been a pleasure to work with your organization and we are absolutely enjoying the benefits.

I would highly recommend your company to anyone who is looking to dramatically increase their business. It is absolutely the most effective advertising we do!!!

Thomas Adamson – President/CEO

New Image Lawn & Tree Service: Tim and his team at the Michiana Saver go above and beyond for my advertising needs. Tim brings me new territory and customers because of his extensive research and marketing knowledge.

I have seen a 50% hike in revenue due to new customer relations and sales. I have been working with the Michiana Saver team for two consecutive years and can honestly say that they have my business for life.

Thanks for making my business that much more successful and creating opportunity for new customers to experience our services.

Rick N. Lopez - Owner

Varner’s Greenhouse & Nursery: We here at Varner's Greenhouse wanted to let you know how many responses we get from our ad in your publication. Whatever the season, the Varner ad brings people into the greenhouse, either for a special we have listed, a coupon we have placed or just because it reminds them that we are in the business of beautiful plants at reasonable prices.

We have new customers who tell us they saw our ad in the Michiana Saver and were thrilled to know we were so close by the Granger area and fall in love with what they see and promise to come back again.

Thank you for your part in our success.

The Varner Family

Features at a glance.

User Friendly Magazine Style Format

Brilliant 4-Color Printing

Award Winning Design Team


Largest local print distribution available

Mailed to 80,000 homes

High Profile Direct Mail

The Skillet Restaurant & Catering: I would truly recommend a business who is looking to either do a blitz or a long term program consider using Michiana Saver.

Tim and his team are very qualified at first, listening to the clients’ needs and goals, secondly, putting together a campaign, and third, examine results to continue growth in your business.

The first time I used Tim was during the Holidays of 2015 and I have never turned away. I was questionable in the product due to others I have tried in the past and he exceeded my expectations ten fold the first time out.

Thank you Tim and team.

David Vite – Owner

Distribution Area

80,000 Mailboxes
15 ZIP Codes
7 Cities

South Bend

46614, 46615, 46617, 46628, 46635, 46637


46544, 46545






46514, 46516, 46517





Advertisement Specifications

Full Page
Half Page
Quarter Page
Double Page Spread
Trim Size
7.5" x 10.5"
16" x 10.5"
Live Area
7" x 10"
7" x 10"
3.375" x 4.875"
14.5" x 10"
All advertisements are 4-color process.
Any spot colors will be converted to CMYK.
Ads can be submitted in:
  • QuarkXpress (with all supporting files and fonts)
  • Adobe Illustrator (with all linked files and fonts)
  • Adobe Indesign (with all linked files and fonts)
  • Adobe Photoshop (with all fonts, if file is not flattened).
An ad may be submitted in a high resolution PDF (300 dpi or higher).
We prefer that ads are not created in Microsoft Word, Powerpoint, Publisher, Excel or Corel Draw. If this is your only means of creating an ad, please submit the final ad in a high resolution PDF format.
For full page ads please add 1/8″ bleed on each side of the page. Do not bleed half or quarter page ads. Please keep all text one quarter inch from the cut edge on all sides.
Full page artwork should be prepared to allow coupon placement at the TOP or BOTTOM of the advertisement. Half and Quarter page ads should all be placed on the right hand or bottom of the ad.
Michiana Saver® Magazine has the right to adjust coupon placement in any advertisement where necessary.
Proofs we supply to you are for content and general color only.

Print Schedule

Below is the current Michiana Saver Magazine print schedule/publication dates. In general the ad copy and/or artwork deadline is 10 days in advance of the publication date.


Artwork Deadline
In-Home Delivery
Issue 1

January 13, 2023

January 23, 2023

Issue 2

February 17, 2023

February 27, 2023

Issue 3

March 17, 2023

March 27, 2023

Issue 4

April 21, 2023

May 1, 2023

Issue 5

May 19, 2023

May 29, 2023

Issue 6

June 23, 2023

July 3, 2023

Issue 7

July 21, 2023

July 28, 2023

Issue 8

August 18, 2023

August 25, 2023

Issue 9

September 22, 2023

October 2, 2023

Issue 10

October 20, 2023

October 30, 2023

Issue 11

November 17, 2023

November 27, 2023

Media Kit

The Michiana Saver media kit contains all of the current print deadlines, ad specs, distribution maps, distribution dates and promotional documents available on this site, which you will find in one convenient downloadable zip file. After reviewing the information, please contact us so we can help you to achieve your direct mail marketing goals!
Request More Info

Download Our Media Kit

Mathnasium: I signed up with the Saver in June of 2013 and since then I've spent $XXXX on advertising with them. I've gone on and off over the years but now run a half page ad 12 months a year.

We’ve converted 37 leads from Saver ads. These 37 leads have a combined lifetime customer value of $105,641 (an average of about $2,800 per student)

Chris Brickley - Owner

Grow your business with Michiana Saver.

Get Started Now